HazelPiper Creative  ·  Direct Care Alliance

Everything
for David

Private link  ·  no login  ·  updated Thursday 3 September
Do this first  ·  one line clears the month
September needs your approval in writing.
On our call on 31 August, Tim said you had already approved September. I do not have that from you in writing, and my email of 26 August never got a reply. Twenty six posts are loaded and running. One line back from you closes it.

The testimony campaign

You said let us look at what would be best to post. Here is everything, so you can pick rather than be handed one. Five pieces across September and October instead of a single post on the day. Approve or change each one. Nothing publishes without your yes.
Piece one  ·  thirteen clips, pick the ones you want

Your full testimony is now on video, including the cancer patient story

The Texas House publishes the whole hearing. I pulled your opening statement out of it, so we now have the part our own recording missed. Everything below is you, captioned, on brand, and cut so nothing else from the room is in any of them.

You do not need to pick all of these. Tell me the ones you like and the rest never run.

From your opening statement
25 sec
A price, not an estimate
Pay attention to what I just said. I said a price. It is not an estimate.
26 sec
When you have been told you have cancer
That is really the only thing you heard. Zero out of pocket. They can focus on getting well.
27 sec
A decision nobody should make
Stage four breast cancer, and she was going to stop because she could not afford the deductible.
35 sec
She is in remission
Zero dollars out of pocket, and the employer paid less. Her diagnosis did not change. Her ability to continue did.
41 sec
Start with cancer. Put it in a pilot.
Your recommendation to the committee, in full.
23 sec
The question insurance does not ask
Who pays the million dollar claim, against why did it cost a million dollars.
21 sec
There is a fourth option
Pay more, make employees pay more, cut benefits, or change what the care costs.
27 sec
Where the money actually is
Sun Life's average cancer claim, and million dollar claims up 46 percent since 2022.
12 sec
A deep belief
Health care can be changed for the benefit of the patient.
15 sec
All of them, not just the hospital
How DCA identifies every provider in the episode.
11 sec
Who is at the table
Your introduction to the committee. Good as an opener.
From the question and answer
29 sec
Where this company started
The direct contract everyone said could not be done, and the language barrier you went looking for.
32 sec
Our customer is the patient
Representative Alders asks if you are making the employee the customer. Your answer is the cleanest statement of the model on the record.
Source is the official Texas House broadcast of the 1 September hearing, which is public. Nothing is quoted that you did not say, and every clip is your own words with no edits inside the sentence.
If you would rather no video runs at all, piece one below says the same thing in text and goes in its place.
Piece 1Runs with the clipWhere this started
Before Direct Care Alliance, David Balat ran hospitals. He kept hearing the same thing from benefit advisors. You cannot get a direct contract with a hospital. It cannot be done. He heard it enough times to ask a different question. What if both sides want the same thing and are just using different words for it? That question is where this company started. He told the story on the record last week, in front of the Texas House Select Committee on Health Care Affordability. Twenty nine seconds, in his own words.
Every line traces to your recorded answer on Panel Five. Nothing added.
Piece 2This weekDirect contracting got a panel of its own
On 1 September the Texas House Select Committee on Health Care Affordability heard from six panels. Doctors. Insurers. Hospitals. Drug companies. Direct contracting. And other solutions. Direct contracting got a panel of its own. Not a mention inside somebody else's hour. Its own place on the agenda, in front of a committee whose whole job is what care costs in Texas. Our Founder and Board Chairman, David Balat, was on that panel.
Built from the agenda you cleared for posting on 31 August. The eight cards below carry it.
Card one. Texas Capitol at dusk. Who is in the room. Six panels, sixteen witnesses, one question in front of the House Select Committee on Health Care Affordability, 1 September 2026. Card two. Panel One, Physicians: Andrew Widmer MD of the Texas Medical Association, Scott Burns of Kerix, Lane Aiena MD of the Texas Academy of Family Physicians. Card three. Panel Two, Insurance and Coverage Providers: Blake Hutson of the Texas Association of Health Plans, Patrick Quigley of Sidecar Health, Fred Turner of Curative. Card four. Panel Three, Health Systems: John Henderson of TORCH, John Hawkins of the Texas Hospital Association, Lisa Bielamowicz MD of TrustWorks. Card five. Panel Four, Pharma: James Gelfand of The ERISA Industry Committee, Mark Cuban of Cost Plus Drugs. Card six. Panel Five, Direct Contracting: Jay Kempton of The Kempton Group, David Balat of Direct Care Alliance, Rachel Means of Employee Benefits Consulting and Sage TPA. Card seven. Panel Six, Other Solutions: Vivian Ho PhD of Rice University, Meaghan Bludau of TRS, Charles Miller of Texas 2036. Card eight. Texas Capitol at dusk. Quote: A price, not an estimate. David Balat, testimony to the Texas House Select Committee on Health Care Affordability, 1 September 2026.
Eight cards, already built. Card eight now quotes you word for word from your testimony, with the date on it. It previously carried a line you did not actually say.
Piece 3Mid monthWhat we actually told the committee
Here is what our Founder told the Texas House on 1 September, in plain terms. A big surgery or a course of cancer treatment is almost never one provider. There is a hospital. A surgeon. An anesthesiologist. A pathologist. An oncologist. A radiologist. Usually more. Normally that turns into a pile of separate bills, and nobody can tell the patient what any of it will cost. Direct Care Alliance turns those pieces into one episode of care with one all in price. A price, not an estimate. No prior authorization needed. The price is agreed in advance. When an employer offers DCA and the patient chooses it, that patient pays nothing out of pocket for the episode. No deductible. No coinsurance. No bill afterward. They can focus on getting well.
Every sentence is from your approved testimony of 27 August. No new claim.
Piece 4Late monthThe ask was smaller than people expect
We did not ask the State of Texas to change anyone's coverage. We asked for something much smaller. Texas is not only a policymaker. It is also a very large employer that pays its own health claims. So we asked the committee to consider a test. A defined group of people. A defined period of time. Starting where the money is most concentrated, which is cancer and expensive hospital care. Then measure it. Compare what the State would otherwise have spent against what it actually spent. Ask the patients whether somebody helped them through it. Then let the data decide. No new agency. No mandate. No change to anyone's coverage.
From your approved testimony. No dollar figures in this one, so nothing new needs clearing.
Piece 5Holds until the record is publishedHear it in full
The Texas House Select Committee on Health Care Affordability has published the record of its 1 September hearing. Panel Five is the one on direct contracting. If you want to hear how this model gets explained to the people who write the rules, rather than how it gets pitched, it is worth the time. Link in the first comment.
This one sits until the committee actually posts the record. Nothing goes out before that.
No figure, claim or quotation runs in any of these unless it is already cleared in writing. Every image carries alt text at the moment it is attached.

Decisions and one follow up

Four things, hardest first. One of them only you can answer. The rest are a couple of minutes each.
01
Name the number that tells you this is working.
Right now nothing counts what the marketing produces for DCA, so no report can honestly say whether the retainer bought anything. My proposal: whoever takes first contact logs two things when an enquiry arrives, the date and where they heard about DCA. Nothing to buy, about ten seconds each. Any rough count beats what we have. September is the first month it would work.
02
What replaces outbound in the scorecard.
Apollo is closed, so that section of the monthly scorecard has no source from September on. Retire it, or name what should sit there instead. Either answer is fine. It just cannot stay marked pending, because pending reads as coming back.
03
Who sits in the competitor slot on the DCA page.
LinkedIn chose it, not you. It is one setting and it takes about two minutes.
04
A committee member asked Panel Five for a written list of the red tape.
If that ask was yours, DCA owes a state representative a follow up. Confirm it and I will draft it for you.

What August actually did

Final numbers, pulled this morning. These are the ones that go in the record and they will not move again.
2,466
LinkedIn impressions
1,549 people reached across 19 posts
6.33%
Engagement rate
109 reactions, 24 shares, 23 comments
1,712
X impressions
16 posts, 1.81 percent engagement
AVERAGE LINKEDIN IMPRESSIONS PER POST, AUGUST 3 pieces of news 476 16 regular posts 65
News travels about seven times further than the regular cadence. Three announcements carried 1,427 of the 2,466 and every one of the 23 comments. That is the whole reason the hearing gets five pieces spread across two months instead of one post on the day.

September so far

Live, straight from Buffer, pulled 2026-09-08 13:45 Central and covering 1 to 8 September. These will move. They are not the figure of record.
250
LinkedIn impressions
177 people reached across 3 posts
11.2%
LinkedIn engagement
August was 6.33. 17 reactions, 3 comments, 4 shares
76
X impressions
3 posts, 17.11 percent engagement
One week and a handful of posts, so the percentages swing hard. A rate worked out on 76 views is not the same kind of fact as one worked out on 1,690. Buffer refreshes these once a day, so today's posts may not be counted yet. September's real number gets set on 3 October, once the month is over and the platforms have caught up, and that one never changes afterwards.

What runs next

Fri 4 Sep
What DCA puts in writing before a case runs
Scheduled
Mon 7 Sep
Labor Day, and the hospitals still working
Scheduled
Wed 9 Sep
You already have a plan, an administrator and a network. Keep all three.
Scheduled
Fri 11 Sep
A hospital can forecast everything about a planned case except when it gets paid
Scheduled
Twenty six posts are loaded for September across both channels, every one with artwork and alt text. Seven of the later ones are still sitting as drafts on my side and I am clearing them this week. That is mine to fix, not yours.
Call 512 787 7922

Send it all at once

Everything you picked above goes to Gwen in one message. You do not need to email each one separately.
HazelPiper Creative for Direct Care Alliance  ·  September 2026
Overview